As is the case with most products, marketing methods are changing, and in our sector this fact is even greater due to the strong technological implementation available to users in recent years.
The challenge for any hotelier today is to achieve the highest possible customer loyalty, only this is a real guarantee for the future. From our point of view, the client already represents an incalculable value for us at the moment in which they choose to book in our hotel ahead of the great competition that exists in the market, but this same value is multiplied by 10 if this same client has enjoyed their stay and decides to return in the future.
Often the guests themselves, once they are staying at our hotel, ask us about the best sales channel for booking at our hotel, and on this point there is no doubt, the direct channel, i.e. contacting our reservations department by email or telephone, the reception or booking on the establishment’s website. The reasons? Greater reliability and guarantee, personalised attention and “face to face” with regard to special observations of the reservation, better price, long stay discounts, special promotions on special dates and in short, the confidence of buying a product directly from the “manufacturer”, without intermediaries or third parties or derived problems. Zero kilometre product. Checking these advantages, do you really think that it is more interesting to book through any other sales channel? As you can see from our internal point of view: not really.
Trivago, Kayak, Momondo… we have seen them advertised on TV recently, they are metasearch engines and price comparators that supposedly “guarantee” the best rates but often ignore the hotel’s own official website and are therefore limited to comparing prices from travel agencies, which means that they do not take into account that the establishment may offer better rates. Among all these comparators, the hotel’s own website almost never appears in the first positions even if the price is really lower than the rest of the channels, you can make the comparison in this link with a real example of our hotel as of today and you will see it:
Stay 7 nights at Altafulla Mar Hotel for the month of June 2017 (from 10/6 to 17/6), 2 people in Standard Room on bed and breakfast basis with VAT included:
In first position is Agoda at 592 € but does not include taxes.
This is the result after selecting the cheapest option
incl. VAT 652,01 € (903,99 € for half board)*.
Official website Altafulla Mar Hotel:
Including VAT 617,76 € (857,16 € for half board)**.
- With breakfast: difference in favour of the client booking directly with the hotel: 34,25 €.
- With breakfast + dinner: difference in favour of the client booking directly with the hotel: 46,83 €.
** (precios a fecha de 1/12/2016, pueden sufrir variaciones)
Our hotel, the Altafulla Mar Hotel, apart from the advantages mentioned above, additionally and cumulative loyalty to regular customers who have visited us 3 times or more with an AMH VIP card that allows you to get even better rates, discounts in restaurants (Gastrobar 13/21, Aire de piscina and Arena Buffet), upgrade to the best rooms at the same price, preference when leaving the room later the day of departure, exclusive gastronomic welcome details… in short, advantages compared to any other existing booking channel.
So book your holiday with us for 2017 and get the best price and the best advantages?
We look forward to seeing you at www.altafullamarhotel.com / info@altafullamarhotel.com
